At present, a plurality of GB adults (40%) want Keir Starmer to be the next Prime Minister. Meanwhile, just under one in four voters want to see Rishi Sunak back in Number 10. More than a third (36%) don't know which of the two main party leaders they would prefer.
A large majority (85%) of those intending to vote Labour want to see Keir Starmer as PM, although one in twenty (5%) would rather have Rishi Sunak.
Starmer is also the most popular candidate for PM among those intending to vote Liberal Democrat, while Sunak leads among Conservative and Reform UK voters.
Turning to net approval ratings, Starmer retains his net positive score, on +4. Sunak, on the other hand, trails behind him on -31, although is slightly up on his low from the first week of the campaign.
Ahead of the first leaders debate of this election, not all voters are clear on what Sunak or Starmer stand for. Just over half of GB adults said they were "very clear" or "somewhat clear" on what the Conservative and Labour leaders stand for (53% and 52%, respectively).
This drops among those who don't yet know who they are going to vote for; among this group, around two in five (39%) are clear on what Sunak stands for, and around a quarter (23%) on Starmer.
The top words that people used to describe Starmer are:
1. Intelligent (20%)
2. Indecisive (17%)
3. Professional (17%)
The top words for Sunak are:
1. Out of touch (41%)
2. Weak (24%)
3. Intelligent (24%)
Two things are of particular interest with regards to this: Firstly, the number of respondents thinking that Sunak is out of touch is almost twice as high as the number selecting any other attribute for any other leader.
Also, Starmer gets lower selections of attributes across the board - in line with the fact that he is still somewhat of an unknown to the public.
Tracking people's engagement with the campaigns so far, there hasn't been much change since last week, expect when it comes to hearing something negative about Keir Starmer. This is up 6% over the last week, perhaps reflecting the fall out from the Abbott affair.
More widely, on the parties, respondents who intend to vote for two of the main parties tend to think that there is at least some difference between the two, as do Liberal Democrat and Green voters.
On the other hand, nearly half (48%) of Reform voters think there is "not very much" or "no difference at all". This is also the case for more than a third (35%) of those who don't know who they're going to vote for.
We will continue to monitor attitudes towards the party leaders as the campaigns progress towards the General Elections, and will be regularly releasing analysis of the latest data.
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