How would Britons feel if Labour wins?

  • Insight
  • 29 May 2024

by Ed Hodgson

More in Common's polling finds that - while the public do intend to vote Labour - they feel pretty ambivalent about a Labour victory. Most of the public, in fact, would be happier to find a fiver on the street than for Labour to win.

Over the last few months, our polling and focus groups have repeatedly shown that - while the country thinks it's time for change, and many are fed up with the Conservatives - there is no massive enthusiasm for Labour.

This week, we wanted to put some numbers on this. Asking the public about how happy they would feel if various things happen, we see that (narrowly) people feel positive about Labour victory, but feel much more positive about an England victory at the Euros this summer. They would also be happier if they found a five pound note on the street than if Labour wins.

On the other hand, the country would feel pretty negative about a Conservative victory. But they would feel equally unhappy if it were to rain this weekend. In contrast, the country would be much more unhappy about stubbing their toe or having their phone stolen than any of these.

You can explore the full data - and how it varies by voting intention - below. 

Part of the reason we see this lack of enthusiasm for Labour is the extent to which the party is able to meet the country's perceived need for change. In our snap polling at the start of the election campaign, we found that 70 per cent of the public thinks it's time for change, but only 51 per cent think that Keir Starmer represents change.