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Latest Insights

Our responsive commentary on the biggest trends shaping public opinion today. For our longer-term research projects, see Research.

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What next for the Liberal Democrats?

After a record-breaking election result, our analysis looks at what voters think is next for the Liberal Democrats

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The Seven Segments and English Identity

Part two of our two-part series on English identities, with Professor John Denham.

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Conservative Leadership Election Focus Groups

New focus group research from More in Common exploring the appeal of each of the Conservative leadership candidates

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Our 2024 Election Polling: Lessons Learned

An exploration of what we think our polls got right, and what we missed, two months after the General Election.

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English Identities at the 2024 General Election

Part one of our two-part series on English Identity, with Professor John Denham.

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Change Pending - the path to the 2024 General Election and beyond

Over 60 focus groups and polling of over 10,000 people shows us why people voted the way they did at the General Election, and what comes next.

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Climate and energy at the General Election

Our polling shows how Labour's energy policies helped them secure the win at the General Election, while Sunak's climate reversals did nothing to prevent their losses.

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'General Election 2024 - What happened?' Webinar

More in Common present our final webinar of the General Election; the post-mortem on Thursday night's results, in conjunction with the UCL Policy Lab.

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‘A landslide masks discontent left, right and centre. Labour has its work cut out’

More in Common's Luke Tryl writes on the challenges facing Labour as Keir Starmer enters Downing Street.

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More in Common projects Labour will gain a majority of over 200 seats on 4 July

More in Common projects Labour will gain a majority of over 200 seats on 4 July

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General Election Pre-Mortem

Our final webinar of the election campaign reveals how voters are thinking as they head to the polls.

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Wisdom of the crowds

We asked British voters to predict the results of the General Election.

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Scottish Voters and General Election - Final Poll

More in Common's final poll of Scottish voters of this General Election campaign shows Labour ahead by five points

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Welsh Voters and the General Election

More in Common's final Wales-only poll of the General Election campaign finds Labour set to dominate again in Wales, despite Gething’s approval ratings slumping to new lows

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Is Social Mobility On The Ballot?

A look at how the public approach the topic of social mobility and how the party manifestos stack up - based on polling and focus group research in partnership with the Sutton Trust.

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The Seven Segments at the General Election

We've applied our moral foundations lens to our opinion poll tracking throughout this campaign to see how the seven segments have changed in attitudes over the course of the last few weeks, giving deeper insight into why the polls are where they are.

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"Everyone just hates politics"

We hear from voters in Hull East, the lowest-turnout constituency, about why this time round they'll be staying at home.

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The Final Debate

More in Common's snap poll reveals who won election campaign's last TV debate, according to the people who watched it

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Gaffes

Our polling with the News Agents looks at which gaffes have cut-through this campaign, and which have had the biggest impact on voters.

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Labour on probation

Labour have promised change at this election. But how long do they have to deliver on it?

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Tracking the campaign

Our regular tracking shows what has changed - and what has stayed the same - over the course of the election campaign.

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What do people make of the manifestos?

How voters are feeling about the proposals from the parties, whether they see them as aimed at 'people like me', and what they anticipate the impact of them will be

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The Conservative Party on course for their worst defeat in over a century

The Conservative Party on course for their worst defeat in over a century

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Patriotism Polling

UCL Policy Lab and More in Common Election Polling on patriotism

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‘Fresh start’: undecided Edinburgh voters agree Tories haven’t delivered for Scotland

More in Common's focus group in Edinburgh sheds new light on undecided voters

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The Respect Switchers

UCL Policy Lab and More in Common Election Briefing Paper 1

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Changes to More in Common's voting intention methodology

Changes to More in Common's voting intention methodology.

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Snap Poll - Post BBC Seven Party Debate

More in Common's snap polling following the BBC's Seven Party Leaders Debate

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What are voters thinking about the party leaders, ahead of the first debate?

The latest data on the party leaders, ahead of the first debate of the campaign

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General Election Weekly Webinars

Find our back catalogue of weekly webinars from the General Election campaign so far, and sign up to join us for the next one.

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Focus Group Live

Shedding light on conversations happening in constituencies up and down the country, on the run up to the 2024 General Election.

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‘Take it or leave it’ Sunak is winning over voters

More in Common Executive Director, Luke Tryl, unpacks the first leaders' debate of the 2024 general election, and what it means for public opinion, in The Telegraph.

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What do voters make of proposals to lower the UK's voting age?

Our new polling shows that the public oppose proposals to lower the voting age to sixteen, and are cynical about the reasons why Labour might introduce the lower voting age.

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Labour on course to win a majority of over 100

Labour on course to win a majority of over 100

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The three assumptions that explain our voting intention

As we get closer to the General Election in July, we set out some key factors that make our voting intention different from other pollsters.

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Undecided voters: Focus group from Hitchin

More in Common's focus group in Hitchin sheds new light on undecided voters.

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What do Welsh voters want from the General Election?

More in Common's polling of Welsh adults shows that Labour's brand remains strong, even if voters hold unfavourable views about Vaughan Gething

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How would Britons feel if Labour wins?

More in Common's polling finds that - while the public do intend to vote Labour - they feel pretty ambivalent about a Labour victory. Most of the public, in fact, would be happier to find a fiver on the street than for Labour to win.

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What do voters make of Sunak's national service plan?

Polling conducted in the days after the Conservatives' National Service announcement shows that the public narrowly support the proposals, but support is particularly high among the Conservatives' key target voters.

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Focus Group Live - Bury North

To mark the start of the General Election campaign, More in Common held the first in our series of live focus groups to shed some light on what voters in Bury North think about the campaign so far.

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General Election Campaign Webinar - Starting points

As the election campaign begins in earnest, More in Common's first weekly webinar reveals the public's starting points, drawing on snap polling and focus groups conducted in the first week of the campaign

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What do Scottish voters want from the General Election?

More in Common's first poll of Scottish voters since the start of the General Election campaign shows Labour ahead by five points

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