A selection of our recent appearances in the UK media.
The Times
8 November 2025
The BBC should treat this shaming as an opportunity to break free
This is why I’d argue (perhaps optimistically) that this week offers a window of opportunity for the BBC. The courageous move would be to acknowledge Prescott’s findings, perhaps even to admit what is, I think, undeniable: that the corporation suffers from institutional bias. I mean, it is not as if it is alone in this. A survey last month by Electoral Calculus showed that 75 per cent of what it called “the establishment” voted for left-of-centre parties at the general election. The think tank More in Common found that many institutions are dominated by “progressive activists” who constitute just 13 per cent of the population.
Sunday Express
8 November 2025
Rachel Reeves faces full wrath of Britons at ultimate betrayal of trust - 'no way back'
Even if the country went to war, just 44% would support abandoning the landmark manifesto pledge. The More In Common polling found the only circumstances in which a majority would accept the move is if it was needed to prevent cuts to the NHS, schools or other public services (53%), and if the taxes fell only on the highest earners (56%).
Louis O’Geran of More In Common said: “Breaking a key tax promise is likely to face a backlash and could risk further eroding public trust in politicians. If there is a way through for the Government, it lies in demonstrating fairness in the tax rises, showing that the burden falls on the wealthiest, and making it clear that the measures are there to protect vital public services.”
The Express
7 November 2025
London Aquarium issued damning penguin verdict in new poll
Just one in ten Britons say they would be less likely to visit London Aquarium if it had no penguin exhibit, polling has revealed.The majority of respondents to a More in Common poll said it would make no difference or make them more likely to visit if the attraction kept the penguin display.
Ed Hodgson, deputy director of research at More in Common, said: “Few things infuriate the British public more than the mistreatment of animals, so it is no surprise that polling reveals significant opposition to what many see as mistreatment of penguins at Sea Life London.
“By a margin of two to one, Britons are more likely to think the current habitat is unacceptable than acceptable. 41% of the public say they don’t know whether it is acceptable or not, although that could well change if they saw photos of the enclosure.
The Daily Mail
5 November 2025
Labour has slipped into third place behind Reform and the Tories amid the tax frenzy and Rachel Reeves' 'illegal letting' row, a poll suggested today.
More in Common research found Nigel Farage's insurgents way out in front on 31 per cent - although that was down two points over the past week.
Labour saw a three-point drop in support to just 18 per cent, with the Conservatives leapfrogging Keir Starmer's party by creeping up to 19 per cent.
BBC News
5 November 2025
What a UK government led by Reform would really look like
Luke Tryl, director of focus group and polling company More in Common, argues that this link is not necessarily as direct as it may seem.
"If you look at the reasons people went and voted for Reform in the local elections, they were number one – overwhelmingly - migration, and Channel crossings in particular. And number two, general disillusionment with the main parties.
"I'm just not sure that Reform's failure to find savings necessarily helps with that."
Instead, he believes that one of the main risks for Reform that could cost it supporters would be a significant failing in one of the councils – such as a crisis in social care, or bins, or bankruptcy.
"I don't say that the message of 'Reform has put your council tax up' is going to be deterring people in the general election," he added.
Financial Times
3 November 2025
Young Britons’ attitudes hardening on crime and welfare
Luke Tryl, executive director of polling company More in Common, said there was a broad feeling of a “broken social contract” as a growing cohort of young adults felt let down by the system, giving the example of a young criminal barrister “who’s struggling to get by and still flat-sharing heading into his 30s”. This was making younger people critical of people who were “not seen to be doing their bit” and sceptical of mainstream political parties. “There is this sense that I’ve done the things that I was supposed to do and it’s not getting me anywhere,” he said, adding that this “zero sum attitude” was no longer confined to deprived areas and had become common in focus groups with young professionals.