News

the i

16 January 2025

There's a good reason why Tories are more likely to be traitors

More in Common's polling reveals that viewers of the BBC show "Traitors" are divided along political lines. Viewers who identified as "faithful," perhaps those who would prefer to play the game honestly and collaboratively, were significantly more likely to align with the Labour Party. If these “faithful” viewers alone could vote in an election, that would be a historic landslide for Labour - with the largest lead in national polling the party has ever seen.

Meanwhile, the Conservatives hold a significant lead among viewers who would prefer to play as 'traitors'.

Associate Director Ed Hodgson discusses what these findings can tell us about Britons' political values and social psychology.

The Mirror

11 January 2025

Brits overwhelmingly reject Elon Musk as half say he's 'threat to democracy'

A new poll found both the erratic tech billionaire, and Tommy Robinson whom he championed on Twitter, are deeply unpopular with the public.

“What is beyond doubt is that Elon Musk’s comments have cut through to the public and many people share the same anger about the handling of grooming gangs,” Luke Tryl, the Director of More in Common said.

“However, that is as far as their agreement with Musk goes. Musk is a deeply unpopular figure in the UK, with a net favourability rating of -35, lower than Nigel Farage or Tommy Robinson."

Labour List

8 January 2025

What is behind Labour’s polling woes and what can the party do to turn the tide?

Luke Tryl of More in Common said, "The three tests for Labour in 2029 are: can people get an operation when they need it, can they do the weekly shop without having to put stuff back at the end of it, and does migration look like it’s under control?"

“Delivery alone isn’t enough, of course. I’m, for instance, a big fan of the shift from targeting growth to targeting living standards – because you can grow off the City of London, but you could have huge parts of the country which feel left behind and neglected"

LBC

6 January 2025

Quarter of voters regret backing Sir Keir Starmer and winter fuel axe ‘worse than Partygate’, poll for LBC shows

More than half (56 per cent) of all voters now have a lower opinion of Sir Keir Starmer’s government after six months in power, damning research by More in Common shows.

The public also see taking away winter fuel payments from some pensioners and slapping extra inheritance taxes on farmers is on a par with the ‘partygate’ scandal under the Tories.

It comes as the PM heads back for a new term in Westminster today with a landmark speech on how he will drive down waiting lists and help get the NHS back on its feet.

The Independent

6 January 2025

Should Starmer worry about Elon Musk’s attacks on his government?

Elon Musk’s support for Mr Trump was a key factor in the former president’s successful bid to return to the White House. With 210 million followers on X (formerly Twitter), not to mention his ownership of the platform, he wields huge influence over public discourse and enjoys particular support among young men.

But despite his reach, pollster Luke Tryl, UK director of the More in Common think tank, has said Mr Musk’s approval rating is “underwater”.

More in Common polling shows Reform UK voters are the only people who have a positive view of Mr Musk, with Labour, Conservative, Lib Dem and Green supporters all opposing the billionaire.

The Express

4 January 2025

Full list of areas Reform UK would gain seats at a general election as Labour slumps

More in Common released its first MRP of the new Parliament, which revealed a "dramatic shift in Britain’s electoral dynamics".

The model estimated that an election on December 28 would have produced a "highly fragmented and unstable" House of Commons, with five parties holding more than 30 seats.

While Labour would still emerge on top, experts said, Sir Keir Starmer's party would have barely a third of the total number of seats that they won in July, and a lead of just six seats over the Conservatives.