A selection of our recent appearances in the UK media.
The Guardian
12 December 2025
‘There’s been a Badenoch bounce’: is the Tory leader finally cutting through?
While overall Tory poll ratings remain stubbornly low, a More in Common poll this week put Badenoch’s approval rating at -14. Though still significantly down on when she became leader, it is nearly level with Farage and the Liberal Democrat leader, Ed Davey, and well above the prime minister, Keir Starmer, languishing at -48.
What changed? Tory insiders say the turning point was Badenoch’s confident performance at the party’s annual conference, including a policy-heavy speech designed to improve her standing with members. It was billed – rightly – as a make-or-break moment.
BBC News
6 December 2025
Young people are getting a 'raw deal', and that's good news for the Greens and Reform
Recent polling displays strong showings for Reform and the Greens among under 30s.
An average of four polls carried out this autumn for the research group, More in Common - which polled around 2,000 people each time - show Zack Polanski's Green party the most popular with young women.
The polls show Nigel Farage's party and the Greens are tying on 20% with young men - behind Labour's 30%. But Reform is leading the pack among young men who don't have degrees.
Luke Tryl from More in Common says with all the pressure "it's little wonder these young people are giving up on mainstream politics, and instead turning to parties that promise to burn it all down and start again like Reform and the Greens".
"Mainstream parties would be naive to assume that these voters will simply return when they get older," he adds.
The Kyiv Independent
5 December 2025
A majority of Americans believe that forcing Ukraine to cede territory to Russia, or limiting the size of Ukraine's army would be handing Moscow a victory in its full-scale invasion, according to a new poll.
The More in Common survey, shared exclusively with the Kyiv Independent, shows strong international objections to key parts of the latest peace proposals being put forward by the White House.
"Across Europe and the United States, people want to see an end to this unjust war and to stop the suffering of Ukrainians. Yet the clear result of this polling is that they think no deal is better than a bad deal that benefits Russia and leaves Ukraine vulnerable," Luke Tryl, executive director of More in Common UK, told the Kyiv Independent.
The Telegraph
3 December 2025
Why Reform fears a Tory comeback
More in Common has also picked up a similar trend in Mrs Badenoch’s personal ratings, which have bounced back to their highest point this year.
According to the polling company, the Tory leader is now on a net score of minus 15, which, whilst negative, is only four points behind Mr Farage.
Six months ago, her rating was neck-and-neck with Sir Keir Starmer at minus 30.
Luke Tryl, More in Common’s UK director, said that Mrs Badenoch was enjoying a popularity “bounce” in the aftermath of her speech criticising the Budget.
The Guardian
1 December 2025
Labour’s economic plan will take years to deliver, Keir Starmer says
Post-budget polling by the More in Common organisation has found the budget has not shifted voters’ opinions on Reeves’s competence.
Before last week, 61% of voters said they thought the chancellor was doing a bad or very bad job at managing the economy. After the budget, the proportion was 60%.
The Daily Mail
1 December 2025
More than two-thirds of Britons think Rachel Reeves has broken Labour's promise not to raise taxes on working people following last week's Budget.
Polling by More In Common showed that 67 per cent of voters believe the Government has breached its pre-election pledge.
This compared to less than one in five (16 per cent) who think the Chancellor has kept her party's key promise.