April 2024 focus groups
Metro mayoral races focus groups:
GROUP 1: Greater Manchester (All from Bury North or Bury South)
GROUP 2: North East (All from Tynemouth or Cramlington)
GROUP 3: West Midlands (All from Solihull)
GROUP 4: East Midlands (All from Mansfield)
Recruitment criteria
All participants voted Conservative at the 2019 General Election and are now either undecided, sticking with the Conservatives or voting Labour. There was a mix of age, gender, socio-economic background and ethnicity in each of the groups.
Topics discussed
- Perceptions of the parties
- Most important local issues
- Perceptions of the mayoral candidates
- Climate policies that the mayors could implement
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Focus groups: Calder Valley
Date: 11th April 2024
Recruitment Criteria
- All voted for the Conservative Party in the 2019 General Election
- Half are intending to vote Labour, half are undecided
- Mix of age, gender and socio-economic grade
Discussion topics
- Big issues affecting the country
- Views on recent political ads
- Perceptions of party leaders