June 2024 Focus Groups

Focus group: West Midlands Combined Authority Area

Discussion topics:

• Attitudes towards some of the main players in recent political history, including Boris Johnson, Rishi Sunak and Keir Starmer 
• The national issues that are important to them, including the NHS, housing crisis, poverty, and immigration
• Local issues that are also effecting them, including bin collection and council tax

Date: 10th June

Recruitment criteria:

• All in the West Midlands Combined Authority Area (includes Birmingham, Dudley, Wolverhampton, Solihull, Walsall, Sandwell, Coventry, Warwickshire)
• All to have voted for Andy Street in the 2024 mayoral election
• Ask voting intention for general election, exclude any intending to vote Conservative
• Mix of age, sex, SEG

–––––––––––––––

Focus group: Worthing West 

Discussion topics:

• First leaders' debate of the General Election campaign so far
• Nigel Farage becoming leader of Reform UK
• Reflections on the campaign so far, including what voters have seen and how they have felt about it

Date: 5th June

Recruitment criteria:

• All living in Worthing West
• All women
• All age 55+
• All to own their own home
• All to not have a university degree

–––––––––––––––

Focus group: Tunbridge Wells 

Discussion topics:

• Opinions on Nigel Farage: his new role as the leader of Reform UK, his recent public and media appearances, and his policies

Date: 4th June

Recruitment criteria:

• All live in Tunbridge Wells constituency
• All voted Conservative in 2019
• 4 currently intending to vote Liberal Democrat
• 3 currently intending to vote Conservative
• 2 currently intending to vote Labour
• Mix of age, SEG, ethnicity
• 1 aged 18-25

–––––––––––––––

Focus group: Erewash 

Discussion topics:

• Opinions on Nigel Farage: his new role as the leader of Reform UK, his recent public and media appearances, and his policies

Date: 4th June

Recruitment criteria:

• All live in Erewash constituency
• All voted Conservative in 2019
• All currently intending to vote Labour
• Mix of age, SEG, ethnicity
• 1 aged 18-25