March 2024 Focus Groups

Focus groups: Blyth

Date: 5th March 2024 

Recruitment Criteria

-   All voted for the Conservative Party in the 2019 General Election

-   All do not know who they will vote for in the next General Election

-   All are women, mix of age and socio-economic grade

Discussion topics

-   Big issues affecting the country

-   What they wanted to see in the budget

-   Perceptions of party leaders

-   Perceptions of the Royal Family

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Focus group: Whitby

Date: 6th March 2024

Recruitment Criteria

-   All voted for the Conservative Party in the 2019 General Election

-   All do not know who they will vote for in the next General Election

-   All are women, mix of age and socio-economic grade

Discussion topics

-   Big issues affecting the country

-   Initial reactions to the budget

-   Perceptions of party leaders

-   The state of the country

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Focus group: North East Somerset and Hanham

Date: 7th March 2024

Covered by: The Telegraph

Recruitment Criteria

-   All voted for the Conservative Party in the 2019 General Election

-   All do not know who they will vote for in the next General Election

-   All live in North East Somerset and Hanham Parliamentary Constituency

-   Mix of age and gender

-   All from one of three of the British Seven segments: Established Liberals, Loyal Nationals, or Disengaged Traditionalists

Discussion topics

-   Reactions and views on the budget

-   Perceptions of Chancellor Jeremy Hunt and Shadow Chancellor Rachel Reeves

-   The state of the economy