Focus group - Swindon North
Discussion topics:
- Attitudes towards the calling of the General Election, and the current political climate
- What issues have been standing out to them in the news recently
- Opinions on some of the main players in recent years, such as Boris Johnson, Rishi Sunak, Jeremy Corbyn, Diane Abbott and Keir Starmer
- The issues that participants will be considering when voting this year, including national service and votes at 16
- Awareness of the policy pledges made so far in the campaign
Date: 30th May
Recruitment criteria:
- All in Swindon North
- All voted Conservative in 2019
- All either intending to vote Labour or undecided about who they will vote for
- Mix of age, SEG, ethnic group
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Focus group - Bury North
Discussion topics:
- Attitudes towards the calling of the General Election
- Opinions on some of the main players in recent years, such as Boris Johnson, Rishi Sunak and Keir Starmer
- The issues that participants will be considering when voting this year, including care for the elderly, the cost of living, the NHS and immigration
- Awareness of the policy pledges made so far in the campaign
Date: 29th May
Recruitment criteria:
- All live in Bury North constituency
- All voted Conservative in 2019, but are now intending to vote Labour
- Mix of SEG
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Focus group - Hitchin
Discussion topics:
- Attitudes towards the calling of the General Election
- Opinions on some of the main players in recent years, such as Boris Johnson, Rishi Sunak and Keir Starmer
- The issues that participants will be considering when voting this year, including care for the elderly, the cost of living, the NHS and immigration
- Awareness of the policy pledges made so far in the campaign
Date: 29th May
Recruitment criteria:
- All from the new Hitchin Constituency
- 7 voted Conservative in 2019 and are undecided how they will vote in the upcoming election, 2 voted Liberal democrat in the last election and are undecided about who to vote for
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Focus group - Portsmouth and Aldershot
Discussion topics:
- Salience of this week's news stories
- Responses to Sunak's security framing of the campaign
- Perceptions of Sunak and Starmer with regards to defence issues
- Perceptions of how Starmer has changed the Labour Party
Date: 23rd May
Recruitment criteria:
- All from Portsmouth or Aldershot
- All to have voted Conservative in 2019, at least 3 now intending to vote Labour, at least 3 now intending to vote Conservative
- 1-3 ethnic minority participants; a mix of age, gender, SEG
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Focus groups - General Election and foreign policy
Discussion topics
- Views on election announcement and party leader’s speeches
- Foreign policy – climate change, overseas development aid, business
- Views on recent speeches from the Foreign Secretary and Shadow Foreign Secretary
Group 1 - Hyndburn
Date: 22nd May 2024
Recruitment Criteria
- All voted for the Conservative Party for the first time in the 2019 General Election and now intend to vote for the Labour Party.
- C2DE socio-economic grade
- Mix of age and gender
Group 2 - Aldershot
Date: 22nd May 2024
Recruitment Criteria
- All voted for the Conservative Party in the 2019 General Election.
- Mix of current voting intention – Labour, Conservative and Undecided.
- Mix of age, gender and socio-economic grade
- Some participants who have served in the UK armed forces