Britons and our next Prime Minister

  • Research
  • 17 August 2022

Throughout the Conservative leadership election, More in Common has been conducting polling and focus group research about what Britons think of the race, what they want the new Prime Minister to focus on when they come into office, and what they think Boris Johnson’s legacy will be when he leaves No. 10

Our focus groups tell the story of the leadership race from the perspective of ordinary Britons. Here you can see how attitudes to the two finalists changed and how that influenced party members as they backed Liz Truss 

 

Below are some of the highlights from our polling and focus group research and our thought leadership and media engagement during the race. 

Our focus groups on TV

We worked with our partners at BBC Newsnight and TalkTV to hold focus groups with swing voters in the Red Wall seats of Rother Valley and Bury North

Our focus groups in the papers

Read the coverage of some of our focus groups on the Conservative leadership candidates in the press

Our insights during the race

Read some of our polling and focus group public opinion insights from during the Conservative leadership race