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News

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The Guardian

8 November 2024

“It’s very smart for Reform to target Wales,” said Luke Tryl, the director of the More in Common polling consultancy. “What has been Reform’s biggest challenge to date – having reasonably high electoral support but very inefficiently distributed – doesn’t matter so much because they will be rewarded for share of the vote rather than where those votes are.

“There are lots of Welsh seats which are very similar to the ‘red wall’ seats where Reform also do well and in many cases have emerged as the main challenger to Labour.”

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New Statesman

4 November 2024

Should Labour fear Kemi Badenoch? 

From Luke Tryl, director of think tank More in Common: “During the Tory leadership campaign, we did lots of focus groups. Kemi was the candidate where people would say ‘oh she’s quite different isn’t she? Honest, direct, I want to hear more’, which is the key for me because when you’re in opposition that’s the question you’re answering: ‘how do I get people to actually listen to us?’”

The challenge for Badenoch – as with her ill-fated comments on maternity pay during the Conservative conference – is that voters may not always like what they hear.

Timesnew

The Sunday Times

3 November 2024

 

Rachel Reeves: I’ll get growth through reform of pensions and welfare

Luke Tryl, director of More in Common, said: “Labour’s gloomy pre-budget expectation management appears to have paid off: while the public aren’t exactly happy about the budget, and don’t think it will help them personally, there is a definite sense compared to the mood last week that things could have been worse."

"But there are warning signs — especially the fact that the public are now more likely than not to say that Labour have failed to keep their flagship promise not to raise taxes on working people.”

Inde

The Independent

1 November 2024

Labour is stretching credulity – but soon, the elastic will go ‘ping!’

Voters in Scunthorpe who switched at the election from Conservative to Labour told Luke Tryl in a focus group for More in Common that “the way they are balancing things feels sneaky” but “I’ll give her the benefit of the doubt”.

They liked the extra spending on the NHS and seemed to reluctantly accept the tax rise, even if “they are taxing you around the back door” and “they’ve just changed the wording to suit themselves, but it’s still a tax”.

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The Daily Mail

27 October 2024

But according to polling by More in Common, 55 per cent of the public think scrapping it is 'the wrong decision', compared to just 28 per cent who think it's the right move.

 

There is also broad agreement between Labour and Tory voters, with 54 per cent from the former party thinking it's the wrong move and 60 per cent from the latter.

Timesnew

The Sunday Times

27 October 2024

Rachel Reeves’s Halloween budget: taxes and even bus fares up

According to a poll by the think tank More in Common, 71 per cent of voters are pessimistic about the budget. The top words used to describe how people feel about the budget are “worried”, “nervous”, and “apprehensive”.

The public’s key test for the government is fixing the NHS, but at this budget 54 per cent said the priority should be keeping taxes low compared with 31 per cent who prioritise investing in public services. The public rejects the “tough choices” narrative: 56 per cent believe Reeves can avoid both tax rises and spending cuts in the budget, despite government warnings — creating a dangerous expectation gap.