News

Politico

16 September 2024

Luke Tryl, from More in Common, which ran focus groups during the election, said Labour’s refusal to fight Farage was “risky.” While Reform won most of its votes among people who would normally back the Tories, Farage also stopped Labour winning back voters who supported Boris Johnson’s Conservatives in 2019 in former industrial heartlands known as the “Red Wall.”

the i

14 September 2024

‘Now I know what it’s like to be a Tory’: Ministers brace for budget cuts anger

Luke Tryl, director of More in Common, told i: “In focus group after focus group the public told us what they most wanted of the next government was to make life feel like less of a struggle – to be able to afford the weekly shop, catch a train reliably and above all be able to get healthcare support when they need it. In short a vote for Labour was above all one to fix public services that so many feel are broken.

Huffington Post

13 September 2024

Building A Yellow Wall? Can Ed Davey And His New MPs Capitalise On Their Election Triumph?

Chris Annous of More in Common said the 72 Lib Dem MPs also need to “establish themselves as community champions” if they want to return to parliament at the next election.

“There is room for pushing for a closer relationship with Europe and a quicker timetable on climate action in a way that is unlikely to backfire either in the Blue Wall or the Liberal Democrats own ‘Yellow Wall’, that now extends from Eastbourne to Exmoor, but can instead help the party establish themselves as a distinctive opposition to Labour” he said.

The Daily Mail

12 September 2024

Half of Britons say Labour prioritises trade unions above the national interest, poll reveals

Last night Luke Tryl, executive director of More in Common UK, said: 'While the end of the public sector strikes will be welcome to patients and passengers, the optics of offering generous pay deals at a time of making cuts elsewhere could reinforce a traditional risk for Labour - that they are prioritising trade union interests over the wider public.'

New Statesman

11 September 2024

Rachel Reeves’ great gamble: Labour’s “Iron Chancellor” has staked her credibility on spending cuts. But will she regret it?

Luke Tryl, director of the think tank More in Common, defines the mood as “our country feels broken and we want someone to fix it. It’s a very different paradigm to the public finance focus of 2010.”

The Guardian

2 September 2024

Voters beginning to think Conservatives are ‘weird’, research suggests

Multiple focus groups of former Tory voters suggested that those who had switched their vote at the last election were not inclined to back to the Conservatives any time soon.

The research by More in Common said the party struggled with relatability, particularly in Lib Dem areas, by focusing on topics “which excite the base, or the highly politically engaged” but were distant from ordinary people’s lives.