A selection of our recent appearances in the UK media.
The New Statesman
29 January 2026
Kemi Badenoch needs centrists to win
“I’m slightly obsessed by those Conservatives who feel politically homeless; I meet so many of them,” Davey told me when I interviewed him last September. Polling confirms as much: a survey by More in Common for Prosper UK estimated that 22 million people consider themselves to be in the centre or the centre right and that nearly a third (seven million) believe no political party adequately represents their views.
The next election should offer the Tories a chance to appeal to many of them: the public already fears that Labour is taxing and spending too much but is sceptical of Reform as an alternative government.
The Economist
28 January 2026
London now faces serious problems on both fronts; a poll by More in Common, commissioned by The Economist, found that just a quarter of Britons say London is a desirable place to live.
High housing costs are a big deterrent to living in London. They absorb around 30% of all disposable household income, according to Oxford Economics, much more than in Paris (23%) or Tokyo (24%). Although London house prices have fallen in real terms over the past few years, higher interest rates have eaten into any savings. Rents have continued to climb. The result is a squeeze: after housing costs, Londoners consume 7% less than the British average, despite earning 40% more.
Politico Westminister Insider Podcast
27 January 2026
Gorton and Denton by-election: Labour vs everyone else
The Green Party have won their very first by-election. Westminster Insider Host Sascha O’Sullivan goes inside the Greens’ effort to win the seat, and finds out how the battle for this seat will inform the three-way fights between the Greens, Labour and Reform UK.
Pollster and director of More in Common Luke Tryl examines what the curious combination of voters can tell us about the future fights Labour will shake out.
Politico
23 January 2026
Nigel Farage’s support for Trump is putting off potential voters
STEVENAGE, England — Nigel Farage has a Donald Trump problem. Even voters keen on his poll-topping party are unsure about the company he keeps.
Among a key constituency of women considering switching from the ruling Labour Party to Reform UK, concern about Farage’s relationship with Donald Trump is rife, according to a new focus group and polling shared with POLITICO.
Wider polling by More in Common, the think tank which organized the focus group held on Monday night, found 25 percent of women see Farage’s support for Trump as the top reason not to vote Reform. That compared to 21 percent of the men surveyed between Jan. 10 and 13. More in Common’s sample size was 2,036 people.
The Times
18 January 2026
Welcome to the front line on the battle for the right: Mansfield
The rationale for Robert Jenrick’s defection to Reform becomes clearer when you see how loyalties are shifting in the East Midlands
To call the East Midlands a bellwether region is an understatement. Since 1964, the party with the most votes here has also won the most votes nationally in a general election. The East Midlands seat of Loughborough has elected an MP for the party that has gone on to form government in the last 14 general elections — a record surpassed only by Dartford in Kent. The region’s mix of post-industrial towns, student enclaves, ethnic diversity, rural idylls and farmland makes it as close to a proxy for provincial England as you can get.
The Times
17 January 2026
Andy Burnham by-election decision done and dusted, insists minister
Luke Tryl, of the More in Common think tank, said that Labour faced “a real risk of a repeat of what happened in Caerphilly, where they were squeezed into third”.
He said: “Blocking Burnham both risks furthering progressive disillusionment boosting the Greens and strengthening Reform’s argument that the Labour Party is overlooking the north. In those circumstances it’s not inconceivable the Greens emerge as the ‘stop Reform’ party, and Labour’s vote, which we know from other contests has a low floor is squeezed into third.”