News

BBC News

5 November 2025

What a UK government led by Reform would really look like

Luke Tryl, director of focus group and polling company More in Common, argues that this link is not necessarily as direct as it may seem.

"If you look at the reasons people went and voted for Reform in the local elections, they were number one – overwhelmingly - migration, and Channel crossings in particular. And number two, general disillusionment with the main parties.

"I'm just not sure that Reform's failure to find savings necessarily helps with that."

Instead, he believes that one of the main risks for Reform that could cost it supporters would be a significant failing in one of the councils – such as a crisis in social care, or bins, or bankruptcy.

"I don't say that the message of 'Reform has put your council tax up' is going to be deterring people in the general election," he added.

Financial Times

3 November 2025

Young Britons’ attitudes hardening on crime and welfare

Luke Tryl, executive director of polling company More in Common, said there was a broad feeling of a “broken social contract” as a growing cohort of young adults felt let down by the system, giving the example of a young criminal barrister “who’s struggling to get by and still flat-sharing heading into his 30s”. This was making younger people critical of people who were “not seen to be doing their bit” and sceptical of mainstream political parties. “There is this sense that I’ve done the things that I was supposed to do and it’s not getting me anywhere,” he said, adding that this “zero sum attitude” was no longer confined to deprived areas and had become common in focus groups with young professionals.

The Daily Mail

30 October 2025

Reeves could raise income tax by 2p: Starmer lays the ground for tax raid as Tories insist Chancellor must be sacked if she breaks election vow

It came as polling by More in Common found a majority of Britons (55 per cent) believe it would be unfair to blame economic issues on Brexit, compared with a third (32 per cent) who thought that it is fair to do so.

And 52 per cent think it is unreasonable for the Chancellor to continuously blame incoming tax rises on Brexit, compared with 26 per cent who think this is reasonable.

Politico

30 October 2025

Rich pickings

MEDIA MUSINGS: A new report into the state of the British media from consultancy firm Grayling and think tank More in Common finds (surprise, surprise) that Nigel Farage is seen as the best political communicator on social media — and the Reform UK head honcho is proving particularly popular with 18-24 year olds.

The Economist

29 October 2025

Blighty newsletter: Boys and their toys

The second problem is popular opinion. We commissioned More in Common, a polling firm, to find out how much support LFG’s agenda has beyond the movement’s committed supporters. The results were mixed. Most people (53%) in principle supported building more homes in their local area, with only 26% opposed. But their support quickly withered as soon as they faced trade-offs. When people were asked whether they would support lower environmental and building-safety requirements if it meant more homes and infrastructure could be built, only 19% said yes; 58% said no. If LFG is to succeed, it will need to work out a strategy for persuading the public that the benefits of its more radical approach outweigh the costs. Until then, when told “let’s fucking go”, most people in Britain will remain firmly in their seats.

Politico

28 October 2025

Farage’s voters would love to give Prince Andrew another kicking

Reform voters, however, think Andrew should lose that title too due to his alleged behavior. Two-thirds of Reform voters (68 percent), Green voters (69 percent) and Liberal Democrat voters (63 percent) reckon he should have the honorific title of prince “officially removed,” according to a survey by the More in Common think tank. That compares with just 51 percent of mainstream Conservative and Labour Party voters.

“It perhaps shouldn’t be surprising that those voters who most want to see the Prince stripped of his title are those who are now voting for populist parties on the right or left,” Luke Tryl, executive director of More in Common, said.

“For Green voters, who tend to be among the least supportive of the monarchy, the desire to see the Prince stripped of his title shouldn’t be surprising.

“But support is almost as high among Reform voters, a timely reminder that many Reform voters are particularly exasperated by what they see as a rigged system with ‘one rule for the rich and powerful and another for anyone else,'” he said.