A selection of our recent appearances in the UK media.
The Kyiv Independent
5 December 2025
A majority of Americans believe that forcing Ukraine to cede territory to Russia, or limiting the size of Ukraine's army would be handing Moscow a victory in its full-scale invasion, according to a new poll.
The More in Common survey, shared exclusively with the Kyiv Independent, shows strong international objections to key parts of the latest peace proposals being put forward by the White House.
"Across Europe and the United States, people want to see an end to this unjust war and to stop the suffering of Ukrainians. Yet the clear result of this polling is that they think no deal is better than a bad deal that benefits Russia and leaves Ukraine vulnerable," Luke Tryl, executive director of More in Common UK, told the Kyiv Independent.
The Mirror
5 December 2025
EXCLUSIVE: Half of Brits want more action on kids' health as major changes made to junk food ads
However a poll today for youth-led charity Bite Back, conducted by More in Common, suggests the public want ministers to take even tougher action.
Two in three (67%) adults believe it is unacceptable for food companies to target children with junk food adverts.
More than half say outdoor ads like billboards should be included (55%) along with promotions on public transport like trains and bus stops (56%).
Deprived communities are more heavily targeted with outdoor junk food ads than wealthier areas, which risks deepening health inequalities, Bite Back warns.
The Telegraph
3 December 2025
Why Reform fears a Tory comeback
More in Common has also picked up a similar trend in Mrs Badenoch’s personal ratings, which have bounced back to their highest point this year.
According to the polling company, the Tory leader is now on a net score of minus 15, which, whilst negative, is only four points behind Mr Farage.
Six months ago, her rating was neck-and-neck with Sir Keir Starmer at minus 30.
Luke Tryl, More in Common’s UK director, said that Mrs Badenoch was enjoying a popularity “bounce” in the aftermath of her speech criticising the Budget.
The Guardian
1 December 2025
Labour’s economic plan will take years to deliver, Keir Starmer says
Post-budget polling by the More in Common organisation has found the budget has not shifted voters’ opinions on Reeves’s competence.
Before last week, 61% of voters said they thought the chancellor was doing a bad or very bad job at managing the economy. After the budget, the proportion was 60%.
The Daily Mail
1 December 2025
More than two-thirds of Britons think Rachel Reeves has broken Labour's promise not to raise taxes on working people following last week's Budget.
Polling by More In Common showed that 67 per cent of voters believe the Government has breached its pre-election pledge.
This compared to less than one in five (16 per cent) who think the Chancellor has kept her party's key promise.
The Sunday Times
30 November 2025
Rachel Reeves is buying herself time, but she’s running out of moves
Next week, Reeves is likely to face an urgent question in parliament over claims that she misled the public — and markets — by overstating the scale of the fiscal challenge in order to justify tax rises. While No 10 last night dismissed the claim as disingenuous and peddled by those “who don’t understand maths”, the public are yet to be convinced that the tax-and-spend decisions that ensued — those “choices” of which Reeves spoke — were justified.
According to polling by More in Common, only 6 per cent of voters believe the cost of living will fall as a result of the budget:
Of the 1,500 voters polled in the 24 hours after her statement, those who struggled to make ends meet were the most pessimistic: 70 per cent said it would increase their day-to-day costs, compared with slightly less than half of the “very comfortable”.