News

The Express

4 January 2025

Full list of areas Reform UK would gain seats at a general election as Labour slumps

More in Common released its first MRP of the new Parliament, which revealed a "dramatic shift in Britain’s electoral dynamics".

The model estimated that an election on December 28 would have produced a "highly fragmented and unstable" House of Commons, with five parties holding more than 30 seats.

While Labour would still emerge on top, experts said, Sir Keir Starmer's party would have barely a third of the total number of seats that they won in July, and a lead of just six seats over the Conservatives.

The Independent

31 December 2024

Labour ‘lacks coherent story’ and is leaving door open to Nigel Farage’s Reform, warn top pollsters

Pollster Luke Tryl, UK director of More in Common, also said there “has not been a good enough story”, adding that voters in focus groups see Labour as “going after pensioners, farmers and small businesses”.

He told The Independent that it is unclear what Sir Keir is trying to achieve, and that it appears he is just making “quite mean decisions on groups the public quite like”.

“We know people elected Labour because they were sick of the Tories and wanted to fix the country, and yet there has not been enough of what the fixing looks like,”

The Telegraph

28 December 2024

Britons believe 2025 will be worse than 2024 in blow for Starmer

Britons believe 2025 will be worse for the country than 2024 by a two-to-one majority in a blow to Sir Keir Starmer’s hopes of lifting the nation’s mood, a New Year poll has revealed.

Half of Britons believe next year will be worse than this year against only 23 per cent who believe it will be better, according to the survey of more than 2,400 people by pollsters More in Common.

The Times

28 December 2024

Mega-poll shows Labour would lose nearly 200 seats

The first significant seat-by-seat analysis since the general election forecasts that, if another poll were held today, Labour would lose its majority and nearly 200 of the seats it won in July.

Luke Tryl, executive director of More in Common UK, said: “With potentially four and a half years to go, this model is not a prediction of what would happen at the next general election. Instead it confirms the fragmentation of British politics that we saw in July’s election has only accelerated in Labour’s six months in office."

New Statesman

17 December 2024

Christmas can’t save the high street

Retailers have historically relied upon December takings to make up for poor revenues earlier in the year. But polling by More In Common, commissioned by think tank Power to Change, found that, while 37 per cent of people normally do their shopping in their local town centre, it now declines to a quarter around Christmas.

Although elaborate Christmas displays in department stores once attracted crowds each December, this year just 7 per cent of people this year said they planned to do their shopping in one; 44 per cent planned to do it online. “It seems that even Christmas cannot save the department store,” the report concluded grimly.

Politics Home

15 December 2024

MP Says His Paternity Leave Was "Not Enough" And Calls For Reform

Polling suggests the public supports the idea that fathers should be actively involved in childcare.

A More in Common survey conducted in November for Dad Shift and Movember found that when presented with an either-or choice, respondents were much more likely to say a good father is actively involved in childcare as well as providing for and protecting his family, rather than that a good father concentrates on providing financially for and protecting his family.

Lib Dem voters were the most likely to agree – 87 per cent – while Labour and Reform voters were least likely to agree at 76 per cent, according to findings shared with PoliticsHome.