A selection of our recent appearances in the UK media.
Politico
31 December 2025
Britain’s teens are getting the vote — so we asked them what they really think
In a bid to start pinning down the views of this cohort, POLITICO commissioned pollster More in Common to hold an in-depth focus group, grilling eight youngsters from across the country on everything from social media disinformation to what they would do inside No. 10 Downing Street.
The group all showed an interest in politics, and had strong views on major topics such as immigration and climate change — but the majority were unaware they would get the chance to vote in 2029.
Financial Times
31 December 2025
‘There’s a real dislike, even loathing’: why voters hate Starmer and Reeves
Sir Keir Starmer ends 2025 as the most unpopular British prime minister in polling history, while Rachel Reeves, his chancellor, plumbs similar depths of public dislike. But one thing still surprises the pollsters: the level of apparent hatred felt towards them.
“I can normally understand where the public are coming from but I admit this is surprising,” said Luke Tryl, of the More in Common polling organisation. “There’s a real dislike, even loathing of Starmer and Reeves.”
“In focus groups, people say Starmer is a liar and only said what he thought he needed to say to get elected,” Tryl added. “Reeves is often deemed to be uncaring. People say she’s targeting people who can’t fight back.”
The Times
27 December 2025
Was this the year Nigel Farage peaked?
“I don’t think they’ve permanently peaked,” Tryl says. “Around 45% or so of the electorate would consider them, but it’s much harder to max that out when the economy is the focus. They need an economic offer that works but also to try to fight on territory that suits them — immigration, crime, national decline.” Tryl points out that there may be a “shy Reform” vote out there too, people who will pull the lever for Farage but not admit it in advance — many of their potential voters are also young or irregular participants in elections, so difficult to poll.
Financial Times
20 December 2025
Pitting Nimbys against Yimbys is a bad idea
The writer is UK director of More in Common
Ask Britons to describe their country in a word and the most common response is “broken”. Any optimism that accompanied the election of a new government last year has been replaced with, at best, weary cynicism, and at worst, boiling anger. But Labour’s decision to pick a fight with nature lovers, designed to show it is determined to get Britain building, may not be the best way to prove its mettle on delivering the longed-for, promised change.
The Guardian
12 December 2025
‘There’s been a Badenoch bounce’: is the Tory leader finally cutting through?
While overall Tory poll ratings remain stubbornly low, a More in Common poll this week put Badenoch’s approval rating at -14. Though still significantly down on when she became leader, it is nearly level with Farage and the Liberal Democrat leader, Ed Davey, and well above the prime minister, Keir Starmer, languishing at -48.
What changed? Tory insiders say the turning point was Badenoch’s confident performance at the party’s annual conference, including a policy-heavy speech designed to improve her standing with members. It was billed – rightly – as a make-or-break moment.
BBC News
6 December 2025
Young people are getting a 'raw deal', and that's good news for the Greens and Reform
Recent polling displays strong showings for Reform and the Greens among under 30s.
An average of four polls carried out this autumn for the research group, More in Common - which polled around 2,000 people each time - show Zack Polanski's Green party the most popular with young women.
The polls show Nigel Farage's party and the Greens are tying on 20% with young men - behind Labour's 30%. But Reform is leading the pack among young men who don't have degrees.
Luke Tryl from More in Common says with all the pressure "it's little wonder these young people are giving up on mainstream politics, and instead turning to parties that promise to burn it all down and start again like Reform and the Greens".
"Mainstream parties would be naive to assume that these voters will simply return when they get older," he adds.