A selection of our recent appearances in the UK media.
The Times
6 September 2025
Teenagers more patriotic than their parents
The research for The Sunday Times found that 49 per cent say they are proud of their national identity, while 10 per cent say they are ashamed, a net positive score of 39. Across the population as a whole, 45 per cent are proud while 15 per cent are ashamed, a net score of 30.
Luke Tryl, the director of More in Common, said: “Much of this research shows how different the next generation of adults’ experience of childhood has been. Today’s young Britons have come of age through a decade of political turmoil, a pandemic, and a cost-of-living crisis. It’s no surprise they feel like a distinct generation, with different politics and shifting values.
The Times
6 September 2025
Reform voters look like the average Briton. Starmer does not
If last summer, in the afterglow of Labour’s general election victory, I had told you that a little over a year later Sir Keir Starmer’s party would slip to be just three or four points ahead of the recently defeated Conservatives, you might have dismissed it as early midterm blues.
Not ideal for the government, but not unprecedented. If then I told you Labour was two or three points ahead of the Tories, not in the battle for first but for second place — with Reform UK more than ten points clear of both — you might have started to question my psephological credentials. Yet that is the world we find ourselves in today.
The Times
2 September 2025
Reform has learnt wrong lesson from Trump
There are few things in politics that are more unpopular in Britain at the moment than Sir Keir Starmer. But one of them is Donald Trump.
A recent poll from More in Common gave the prime minister a grimly bad net favourability rating of minus 44 per cent. Although to be fair to Starmer, this was before he swapped the jobs of two people you’ve never heard of and declared his government had entered phase two, both of which promise to transform his public standing. (That’s a joke, by the way, which I had better point out before I spend two days replying to people who didn’t realise.) The same poll gave Trump a net favourability rate of minus 61 per cent, which is pretty much as bad as it can get.
The Telegraph
1 September 2025
The Left must rediscover its love of Englishness if it is to recover
If you want to know why Keir Starmer is struggling, the answer is hanging on a lamppost near you now. For Starmer and Labour, the problem is written in white and red: it’s England.The fact that most people choosing to fly a flag this summer have chosen the Cross of St George over the Union flag is hugely significant but often overlooked in political conversations. Much like England itself.
Polling for More in Common earlier this year found three-quarters of the public say you can be English whatever your colour or religion. Only tiny minorities disagreed.
The Times
1 September 2025
Short attention spans are ruining politics
The costs of attention becoming scarce in politics are high. Grabbing time is what has incentivised extreme content across our screens; coarsening and simplifying the political debate, while elevating fringe individuals into the heart of mainstream conversation.
The polling firm More In Common has recently identified one of the key political swing groups in Britain as the “sceptical scrollers”, the first time a British political segmentation has included people’s attention allocation.
The Daily Express
1 September 2025
Incredible graph shows just how much trouble Tories and Labour are really in
A major new poll has uncovered a dramatic shake-up in youth voting intentions that could spell serious trouble for both the Tories and the Labour party ahead of the next general election. As the government prepares to lower the voting age to 16, a survey of over 1,100 teenagers by the think tank More in Common for The Sunday Times reveals that 21% of 16 and 17-year-olds say they would back Jeremy Corbyn and Zarah Sultana’s movement, Your Party. This new contender would drastically reduce Labour’s lead among these young voters cutting the party’s support from 30% to 24%, and creating a near three-way tie with Reform UK, which stands at 23%.