A selection of our recent appearances in the UK media.
The Guardian
2 February 2026
More in Common has released some new polling on voter opinion in Wales which confirms that it is looking bleak for Labour ahead of the Senedd elections in May. Only 38% of people who voted Labour at the general election in 2024 say they would vote the party now, the poll says.
More in Common also says that, among people who voted Labour two years ago but would not back the party now, almost half of them say they would never vote for the party again (25%) or that they would not vote for it at least for another 10 years (20%).
The Guardian
29 January 2026
Politics live with Andrew Sparrow
Yesterday a reader asked if More in Common took into account that, by the next election, the voting age will have been reduced from 18 to 16 (assuming the government legislation goes through) when it produces its seat forecasts from its MRP polls. The answer came back, no.
The latest More in Common MRP poll suggests Reform UK is on course to win a majority of more than 100. It is projecting Reform on 381 seats, Labour 85, Conservatives 70, SNP 40, Lib Dems 35 and the Greens 9.
Prompted by the question, More in Common’s Jake Dibden crunched the numbers to see what might happen to these figures if they included 16 and 17-year-olds voting. He says the results would be different in eight seats, the numbers suggest. He says:
The last round of census data suggested there were only about ~1.5 million 16-17 year olds living in the UK. Of course those people were already of age to vote by the time of the 2024 election, but assuming the number is not too far off for current 12-13 year olds and given average turnout rates (and we know younger people tend to vote at lower rates than average), the reform would only be adding around ~800-900,000 active voters to the electorate (compared to the ~28 million that voted in 2024).
The Economist
28 January 2026
London now faces serious problems on both fronts; a poll by More in Common, commissioned by The Economist, found that just a quarter of Britons say London is a desirable place to live.
High housing costs are a big deterrent to living in London. They absorb around 30% of all disposable household income, according to Oxford Economics, much more than in Paris (23%) or Tokyo (24%). Although London house prices have fallen in real terms over the past few years, higher interest rates have eaten into any savings. Rents have continued to climb. The result is a squeeze: after housing costs, Londoners consume 7% less than the British average, despite earning 40% more.
Politico Westminister Insider Podcast
27 January 2026
Gorton and Denton by-election: Labour vs everyone else
The Green Party have won their very first by-election. Westminster Insider Host Sascha O’Sullivan goes inside the Greens’ effort to win the seat, and finds out how the battle for this seat will inform the three-way fights between the Greens, Labour and Reform UK.
Pollster and director of More in Common Luke Tryl examines what the curious combination of voters can tell us about the future fights Labour will shake out.
Politico
23 January 2026
Nigel Farage’s support for Trump is putting off potential voters
STEVENAGE, England — Nigel Farage has a Donald Trump problem. Even voters keen on his poll-topping party are unsure about the company he keeps.
Among a key constituency of women considering switching from the ruling Labour Party to Reform UK, concern about Farage’s relationship with Donald Trump is rife, according to a new focus group and polling shared with POLITICO.
Wider polling by More in Common, the think tank which organized the focus group held on Monday night, found 25 percent of women see Farage’s support for Trump as the top reason not to vote Reform. That compared to 21 percent of the men surveyed between Jan. 10 and 13. More in Common’s sample size was 2,036 people.
The Times
18 January 2026
Welcome to the front line on the battle for the right: Mansfield
The rationale for Robert Jenrick’s defection to Reform becomes clearer when you see how loyalties are shifting in the East Midlands
To call the East Midlands a bellwether region is an understatement. Since 1964, the party with the most votes here has also won the most votes nationally in a general election. The East Midlands seat of Loughborough has elected an MP for the party that has gone on to form government in the last 14 general elections — a record surpassed only by Dartford in Kent. The region’s mix of post-industrial towns, student enclaves, ethnic diversity, rural idylls and farmland makes it as close to a proxy for provincial England as you can get.