Financial Times
28 June 2023
In truth, this looks like more of the same. Luke Tryl, director of the research group More in Common, argues: “The Tories are struggling on loss aversion because people don’t think they would lose very much if they fell.” But despite Labour’s poll lead, many contrast the lukewarm support for Starmer with the enthusiasm for Tony Blair in 1997. The shortfall is where the hope should be.