The Independent
31 May 2023
But there’s also another difficulty, and one unearthed in new research by the More in Common think-tank. Instead of asking traditional questions about party leader approval ratings, they asked how much of an “asset” the leaders were to their parties.
If Sunak really were a better presidential performer, you would expect his asset rating to be much higher. Unfortunately for him and for Conservative Campaigns HQ, both men are pretty similar (Sunak is seen as a net asset by 7 points, Starmer by 6 points).