28 April 2023
The group of Tory and Labour voters was questioned by researchers at non-profit organisation More in Common, which unveiled the findings yesterday. They told the researchers it was the first time they had seen the Twitter ads.
Luke Tryl, More in Common's UK director, said: 'None of the participants had actually seen the ads. 'When we showed the ads to them it was actually really quite a negative response from the group.
28 April 2023
Luke Tryl of More in Common said Sir Keir’s approval ratings have seen “an improvement from when he was when he started the job” but warned that the nickname of “Captain Hindsight” coined by Mr Johnson has stuck to him. “He’s good at criticising, but we haven’t yet heard from him what he’s going to do to make things better,” Mr Tryl said.
28 April 2023
It baffles me, then, why the Labour Party bothers with its recent series of daft questions. “Do you think thieves should be punished?” or “Do you think adults convicted of sexually assaulting children should go to prison?” The gotcha is that Rishi Sunak supposedly does not. But a voter looking up from a gas bill or wondering how the same online shop that cost £70 six months ago is now £85 might frown or roll their eyes. Indeed, focus groups conducted in Derbyshire by the More in Common foundation felt the attack ads struck a “low blow”
28 April 2023
Research by the non-profit organisation More in Common found that the cost of living crisis was the most important issue for voters.
This was followed by 'supporting the NHS', 'climate change and the environment', 'asylum seekers crossing the Channel' and 'the war in Ukraine'.
27 April 2023
Participants said Mr Sunak was a millionaire, his wife was a millionaire and that he's "got cash in all sorts of places".
Luke Tryl, UK director at More in Common, which conducted the research, said the focus group revealed the sense the PM was "just too rich to be in touch" with voters.
He said: "There's another group who say, 'oh he's so wealthy, he must be in politics for the right reasons, he can't be bought'. But more people are likely to say that, 'actually he just can't relate to my life'."
26 April 2023
And the focus-group evidence is that undecided voters tend to see Sunak’s wealth as reflecting well on him, while paradoxically regarding Starmer as a member of the privileged elite. Luke Tryl of More in Common once reported a group that thought the Labour leader’s knighthood was the equivalent of a hereditary peerage.