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More in Common ran a focus group of nine floating voters who backed the Conservatives in 2019 in Bury North, Britain's most marginal seat, to get talk about the Conservative Leadership Contest and the impact of rising prices and the cost of living on their lives 

A poll by More in Common today reveals that one third of voters have been hit hard, with 26 per cent of voters saying they were struggling and 7 per cent not coping at all, with another 46 per cent saying they were just about coping.

New polling by More in Common shared exclusively with Playbook shows voters – especially those in the red wall – back Truss' economic arguments over Sunak's. As More in Common's Luke Tryl puts it: "People want tax cuts now and aren't convinced by the argument that they'll make the problem worse. The cost-of-living crisis means people want more money in their pockets fast." 

Luke Tryl, UK Director of More in Common, who ran the focus group, said: "For the Tory members we spoke to, what this races comes down to is Sunak's slickness versus Truss's down-to-earth appeal" 

Worried Brits expect cost of living crisis to spark crime wave, deaths and riots. Luke Tryl, UK director of More In Common, which commissioned the research, said: “This should be a wake-up call to our next Prime Minister — people want help now.”