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New polling by More in Common shared exclusively with Playbook shows voters – especially those in the red wall – back Truss' economic arguments over Sunak's. As More in Common's Luke Tryl puts it: "People want tax cuts now and aren't convinced by the argument that they'll make the problem worse. The cost-of-living crisis means people want more money in their pockets fast." 

Luke Tryl, UK Director of More in Common, who ran the focus group, said: "For the Tory members we spoke to, what this races comes down to is Sunak's slickness versus Truss's down-to-earth appeal" 

Worried Brits expect cost of living crisis to spark crime wave, deaths and riots. Luke Tryl, UK director of More In Common, which commissioned the research, said: “This should be a wake-up call to our next Prime Minister — people want help now.”

"Quite a few of the participants picked up on that constant interrupting... that went down really badly." 
Luke Tryl tells Times Radio that focus groups on Monday's leadership debate suggest Liz Truss has the edge in TV debates.

More in Common's segments featured on ITV Peston's 'Geek of the Week' section showing that hitting net-zero is something that matters to all types of Conservative voter.