22 May 2024
The Tory brand in the Blue Wall has collapsed as many see the party regaining the image of the “nasty party” and being seen as “uncaring”, according to focus groups.
The More In Common surveys found that when compared to the national average, the Blue Wall voters are more likely to think the Tories are more right-wing than their personal politics.
21 May 2024
The Labour leader last week unveiled six pledge card-style “first steps” towards the party’s five missions, described by a party spokesperson as “a distillation of Labour’s core retail offer” at the general election.
Research by More in Common, released today, found that, while more than six in ten respondents backed each of the pledges set out, 53% believed Labour would not deliver on all six within the next parliament.
8 May 2024
Starmer may be bland – but that passes the taste test in a country sick of spicy politics
In a recent survey by More in Common, a civil society organisation, voters were asked to describe the UK in a word. The top choices were “broken”, “mess”, “struggling”, “divided”, “expensive”, “poor” and “chaotic”.
8 May 2024
Locals signal ‘Blair-style majority’ not hung parliament, new analysis finds
Luke Tryl, director of More in Common, dismissed suggestions that the country is heading for a hung parliament at the next general election, after another election expert said council results pointed to a closer race than polls suggest.
Tryl said at a briefing for journalists that while MiC’s best estimates put Labour’s lead closer than some polls that have put the party 25 points ahead, they still remain on course for a majority – on a similar scale to that of 1997.
8 May 2024
Labour's Growing Suburban Support And Tactical Voting Could Deliver "Double Whammy" Defeat To Tories
Luke Tryl, the UK Director of polling organisation More in Common, agreed that Labour's vote share had become more efficient, making analysis of the national vote share in this year's local elections somewhat less significant.
"Labour are doing much better at gaining votes in areas where they need to beat the Conservatives than they are in areas where they already hold the seat," he said.
"In some cases, we know in those areas where they held seats, they've actually lost votes. In Merseyside you don't see really significant gains, you see Labour going up a bit, whereas in Northamptonshire you see a much more significant switch to Labour. They are gaining votes where they need to and gaining fewer votes in areas that ultimately won't matter that much."
6 May 2024
Why bosses are ‘getting nervous’ about the corporate diversity drive
Such issues are often cast as a battle between right and left even though polls show that few approach the topic through a hyper-political lens. The most common starting point is one of compassion, according to a previous poll by the More in Common think tank.