News

Huffington Post

3 June 2024

Another Blow For Rishi Sunak As Two Polls Show Tories Are Heading For Election Disaster

Although the More in Common poll was more positive for the Conservatives, it still suggested Labour are heading for a thumping victory.

It put Labour on 382 seats, with the Tories on 180, the SNP on 35 and the Lib Dems on 30.

If replicated on July 4, that would give Labour a majority of 114.

Luke Tryl, executive director of More in Common UK, said: “While many things could change between now and July 4, Labour is on course to win a comfortable majority, with the most Labour gains in a single election since 1945, nearly doubling their seat count compared to 2019.

“The Conservatives on the other hand are forecast to enter opposition holding only marginally more seats than they did after the 1997 landslide, suggesting a steep path to recovery.”

The Daily Mail

3 June 2024

Labour could win the general election with majority of almost TWO HUNDRED seats as new mega-polls reveal the scale of the Tory crisis facing Rishi Sunak ahead of July 4

More in Common's MRP survey of more than 15,000 people suggests that the Conservatives will win just 180 seats, less than half the number Boris Johnson won in 2019.

Labour is predicted to win 382 seats, almost doubling the total achieved by Jeremy Corbyn.

Financial Times

1 June 2024

Whitby Woman: the latest target voter should prepare to be wooed

At each general election, there is a voter elevated above the others. At the 1992 election, it was “Mondeo Man”, an aspirational working-class homeowner, worried about taxes and a key demographic for both Labour and the Conservatives. Come 1997, Tony Blair coveted the vote of “Worcester Woman”, a well-to-do working class mother residing in marginal West Midlands seats. Our research suggests that “Whitby Woman” will play an outsized role in shaping the result when the country goes to the polls this time.

BBC News

1 June 2024

Labour's long war inflicts Starmer's first campaign stumble

One focus group conducted by the polling group More in Common on Thursday night reported the issue was raised unprompted by members of the public thinking about who to choose.

One voter switching from Conservative to Labour said: “I worry if I was going to change from one party to another, would I trust somebody that's basically stabbing their own party member in the back?”

The Telegraph

1 June 2024

Voters reject Labour plan to lower voting age to 16

More in Common, who coined the Whitby Woman term, believe that the group could play a crucial role in deciding whether Labour wins by a landslide or is limited to a small majority or even a hung parliament.

The group overwhelmingly voted Tory in 2019 but are disenchanted with the party and may stay at home this election.

According to More in Common, 82 per cent of women in the group oppose the policy, with only 5 per cent supportive.

The Independent

31 May 2024

Rural voters back wind and solar energy farms as Labour leads in countryside

But the poll of more than 2,000 people by More in Common shows that those in 30 of the most “highly rural” constituencies across England, Wales and Scotland think both main party leaders need to show more respect for communities like theirs.