News

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The Guardian

8 June 2024

Sunak dodges question from press amid criticism for D-day exit 

During the debate, hosted by the BBC news presenter Mishal Husain, Mordaunt and Rayner engaged in heated exchanges over tax, NHS waiting lists and the push for net zero.

However, a snap poll of more than 1,000 viewers conducted by researchers More In Common placed Farage as the winner with 25%.

Sun

The Sun

8 June 2024

Voters furious with Rishi Sunak for quitting D-Day commemorations early – but poll has bad news for Keir Starmer too

Voters are furious with Rishi Sunak over his D-Day dash but don’t fully trust “smug” Sir Keir Starmer, a focus group reveals.

Our group of seven all backed Boris Johnson in 2019 but said they are now exploring voting for the Conservatives, Labour or Nigel Farage’s Reform.

They were quizzed over their views on the two party leaders and their plans by the polling firm More In Common.

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The Times

8 June 2024

Infighting on the beaches: behind the scenes of the D-Day debacle

While the £2,000 claim remains slightly ahead in terms of salience, the pollsters More in Common found that by a margin of 42 per cent to 29 per cent, voters say they believe Labour, not the Tories.

Inde

The Independent

6 June 2024

Treasury rubbished Rishi Sunak's £2,000 tax hike election TV debate claim 

Luke Tryl, from More in Common, said: “In general this kind of thing tends to muddy the waters rather than leave people any the wiser. So I suspect some people will still just hear £2,000 tax rises, but for others it might make them start to question Sunak’s honesty.

"Overall, given Starmer didn’t rebut it immediately I think it probably does advantage the Tories in the short term, but given the letter they (the Conservatives) would be wise not to repeat it."

Spectator

The Spectator

5 June 2024

Education has all but disappeared from the election debate

Polling commissioned from More in Common by the Sutton Trust, and published last week, demonstrates that the public passionately agrees that access to opportunity is currently unequal. Some 83 per cent say the gap between social classes is either quite big or very big, with 44 per cent believing it is bigger now than 50 years ago. The majority say that children from well-off families get better opportunities in school (62 per cent), in pre-school education (59 per cent) at universities (62 per cent) and in jobs (54 per cent), especially professions such as accountancy, law or medicine (61 per cent).

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The Guardian

4 June 2024

Meet 'Whitby woman': She may swing Labour's vote

About 15% of voters are still undecided, according to the research consultancy More in Common. This is not unusual a month before a general election – but what makes it different is the significant proportion who backed the Conservatives in 2019, said the organisation’s UK director, Luke Tryl.

What is even more interesting is the profile of these undecided voters: more likely to be women, owning their own home in towns and suburbs, with an average age of 61, less likely to have a degree, more likely to have voted for Brexit.