News

The Telegraph

15 June 2024

Voters find Starmer’s Labour more patriotic than Tories

Voters think that Sir Keir Starmer’s Labour Party is more proud to be British than the Conservatives under Rishi Sunak, polling has found ahead of the general election.

Mr Sunak was scored second lowest in a list of politicians when it came to perceptions about patriotism, with only Jeremy Corbyn viewed as less patriotic than the Prime Minister.

The research by the UCL Policy Lab and the More in Common think tank also found that the public think that politicians are less patriotic today than they used to be.

The Standard

14 June 2024

If you knew Keir Starmer's father was a toolmaker, this newsletter is for you

A poll for More in Common finds that just 27 per cent of respondents know what Starmer's father did for a living. If that doesn't sound like much, it's actually up from 11 per cent in April.

the i

13 June 2024

Farage aims to be ‘leader of the opposition’ but Reform could end up with no MPs

Ed Hodgson of pollsters More In Common, says his data does not currently show Reform winning any seats but does believe Farage’s personal brand could push him over the line in Clacton.

“The bigger impact of Reform at the general election will be taking seats away from the Conservatives,” says Hodgson.

Financial Times

12 June 2024

Green activists are knocking on doors in the UK election campaign

But it is not just the electoral system holding back the Green vote. A focus group of voters in Redcar, a “red wall” seat now held by the Conservatives, highlighted voters’ doubts about climate action. “It doesn’t matter [what a candidate pledges] because nobody delivers,” said Stephen, a former construction worker.

Luke Tryl, UK director of More in Common, which ran the focus group, said: “What was surprising is that [the participants] were so fatalistic about climate — and that tied to their lack of faith in politics.”

Labour List

11 June 2024

‘Polls show Starmer passes the key voter test Corbyn failed – does he respect me?

The UCL Policy Lab and More in Common have published a major poll that reveals just how Starmer’s lead is currently built. That lead is, of course, partly a response to the perceived weaknesses of the Conservative party, the chaos of parliamentary in-fighting and the struggles of a flat-lining economy.

But it is also based on a stronger positive sense among core groups in the electorate. Seen this way, the appeal of Starmer’s Labour Party is based on one element above all others and that is: respect.

itvX

11 June 2024

In search of 'Whitby Woman' - a vital target voter at this general election

In 2024, the one to watch is ‘Whitby Woman.'

She’s around 61, lives in a coastal town, has voted Conservative before but is undecided this time.

Her decision now will play a big part in determining whether the Tories are wiped out, or manage to survive.

That’s according to the think tank More in Common, who insist 'Whitby Woman' is about more than just alliteration, but reflective of important electoral geography.