27 March 2024
Luke Tryl: What the latest polling tells us about how Sunak can defend the Blue Wall
Earlier this month, More in Common polled a group of 39 seats in the so-called Blue Wall: areas of the country that have traditionally voted Conservative but have shifted against the party in recent elections.
26 March 2024
Nearly Half Of 2019 Tory Voters Say The Party Doesn't Deserve To Win The Next Election
"The fact that only a third of those who voted Tory in 2019, and only 18 per cent of voters as a whole, even fewer than currently plan to vote Tory, think the Conservative’s should be elected will only add to the Tory gloom," More in Common's UK Director Luke Tryl told PoliticsHome.
23 March 2024
Ignoring Waspi women could cost Labour at the election, pollsters warnthe i
Luke Tryl, the UK director of the More in Common, said its recent polling suggested Waspi women could have a crucial influence on the general election result.
“If you look at the key voter block of 2019 Conservatives who are currently undecided – it is disproportionately older women. It’s 60 to 70 per cent female, with an average age in the sixties.
“So Waspi women are a key part of the voter bloc that has this outsized influence on the election. The scale of how big Labour’s victory might be – from a hung parliament to large majority – depends to some degree on these undecided voters.”
22 March 2024
Host Sascha O'Sullivan delves into the secrets of the polling industry and asks — if the polls were wrong before, could they be wrong again?
Sascha also tags along to a series of focus groups — including with More in Common's Luke Tryl — to see how they really work.
13 March 2024
Blunt warning for Jeremy Hunt as voters say pensioners were left worst off by Budget
Responding to the stark findings, Luke Tryl, UK director of More in Common, warned: “It's rare for pensioners to be perceived as losers emerging from a Conservative budget - and for good reason, pensioners' votes are vital to the Tories electoral prospects”.
“The Government will have to hope that the significant triple lock rise coming in April helps to assuage concerns that pensioners have been left behind in a critical election year.”
12 March 2024
Rishi Sunak’s authority ‘seeping away’, say Tory MPs
A survey by the More in Common think-tank, conducted after the March 6 Budget, found the Conservatives had received “zero poll bounce” from the fiscal statement and its 2p cut in national insurance.