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Suburban women in their sixties could decide the next election

Luke Tryl, the director of More in Common, said: “They are overwhelmingly female, Conservative-to-don’t-know voters, and Conservative 2019 voters who are now undecided are overwhelmingly female, around 70 per cent, older than average, 61, and disproportionately likely to live in small towns and or suburbs.

“Who these voters opt for will decide the scale of a Labour victory. While winning back this group won’t be enough to keep the Conservatives in power, they will determine the size of any likely Labour victory, from a hung Parliament to a landslide."

2024 General Election 'will be decided by older women in suburbs'

A think tank has said the general election will be decided by a group of older women who live in the suburbs and voted Conservative in 2019

Suburban women in their 60s who voted Tory in 2019 could be the difference at the next election, think tank says

Mr Tryl said: 'As this in-depth analysis suggests, the parties' fortunes are likely to be shaped by a series of factors that sit underneath headline voting intention.

'That includes the dominance of the cost of living, the rising salience of crime, what the unusually large number of undecided female voters who voted Tory in 2019, ultimately decide to do and to what extent third-party voters for the Greens, Liberal Democrats or Reform UK decide to vote tactically.'

Women in Yorkshire towns such as Whitby could hold the key to the general election

Women over 60 who live in towns such as Whitby and voted Conservative in 2019 could prove decisive at the general election, a think tank has said.

Major embarrassment for Welsh Labour as nearly two-thirds of country's voters back 'don't know' over Vaughan Gething or Jeremy Miles in contest to become next first minister