The New European
7 September 2023
The report, by More In Common, is based on a series of polls over the last three years studying the views of seven segments of the population...what should interest Labour, in their pursuit of Red Wall voters, are the attitudes of the group called Loyal Nationals, the segmentation with the highest proportion of ex-Labour voters who switched to the Tories in 2019. Almost half say mental health will be an important factor in deciding who they vote for next time round