What do we use cookies for?
We use cookies and similar technologies to recognise your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. To learn more about cookies, view our Cookie Policy. By clicking "Accept" or using our site, you consent to the use of cookies unless you have disabled them.

News

Huff Post

Huffington Post

12 August 2023

Huffington Post

Tryl told HuffPost UK: “The problem with wedges is that it’s very easy to end up on the wrong side of them. If the Conservatives are able to convince the electorate they’ll do net-zero transition sensibly and show real progress on tackling Channel crossings they’ll be rewarded by the electorate.

“But there is instead a real danger the Conservatives end up instead appearing anti-green and failing to deliver on small boats, threatening to make the party’s already perilous electoral position even worse.”

Politico

Politico

9 August 2023

Politico

“The danger is that he has spent the past six months raising the salience of the issue, and still fails to deter the crossings — further reinforcing a public mood that it’s time to give Labour a shot,” said Luke Tryl, director of the consultancy More in Common, which holds regular focus groups in key seats around the country.

The Times Logo

The Times

7 August 2023

The Times

Tyron Surmon, a UK associate at More in Common, said: “While the ‘war on woke’ may play well in Westminster, it has little resonance with the public. Most don’t know what ‘woke’ means, and despite criticism, organisations like the National Trust are still viewed overwhelmingly positively by the public.”

The New Statesman Emblem

New Statesman

7 August 2023

New Statesman

Luke Tryl, director of More in Common, which runs focus groups, revealed to the i in April that he’s noticed people assuming Starmer is an aristocrat with a hereditary title: “You get comments like, ‘Oh, yeah but he’s part of the aristocracy, what does he know?’… ‘Tony Benn gave his up, didn’t he? Why doesn’t Keir do the same?’ And of course, Benn had a hereditary title and had to give it up to be an MP. It suddenly clicked to me that all these people think it’s a title he was born with, and it’s acting as a drag.”

Bloomberg

Bloomberg

4 August 2023

Bloomberg

“The words you’ll hear in focus groups are ‘I just called to get the crime reference number and that’s it because that’s all they’ll do now’,” said Luke Tryl, UK director of research group More in Common. There’s “no expectation it’ll be sorted,” he said.

Just 5.7% of reported crimes lead to a suspect being charged — down two thirds from 2015 — the criminal justice system is another public service many voters believe is no longer fit for purpose.